Have you ever wondered why some websites seem to get all the juice, while yours is left begging for visitors? Your content is just as well-written as theirs, but they are getting all the hits on similar content.
Well, here’s a little secret - they are using a marketing tool called "retargeting." Retargeting, done right, can be your website's "secret sauce." So what is it? It's the practice of placing a pixel, in the browser of your visitor when they come to your website. That pixel then makes sure that your display ad is delivering to them frequently to increase brand recognition and have them come back to your site (retargeting). If you're wondering, why do this, it's because according to studies, only 2% to 4% of visitors that come to your website will buy or contact you on the first visit. Retargeting goes after the other 96%.
Where Do I Get a Retargeting Pixel?
While you can DIY it from just about any provider: search engines, social media sites, and so on, a successful ad campaign can be tricky especially if you’ve not thoroughly researched and studied on how to correctly use the power of the pixel. Because if retargeting is used incorrectly, it can come back to haunt you and will cost you in sales and wasted money.
How Do I Use My New Retargeting Pixel?
The best practice is to combine your retargeting campaign with your display ad campaign. Retargeting Display ads can provide eye-catching visuals that your customer will see and that will entice them into taking action clicking back to your site or exclusive offer.
Want to get more from your advertising dollar and recapture some of that 98% into converted sales? Call us today at (619) 768-1880, and let us provide you with a solution that works for your business, or visit our website for more information at (619) 768-1880.
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