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Many marketing campaigns require constant maintenance. Facebook ads need to be managed, and print ads need to be proofed and updated. Campaigns often require constant tinkering. Marketing through an online directory though, simply by creating an online directory listing for your business, is very low maintenance for the most part. Once an online directory listing has been created, you can essentially ‘set it and forget it.’
When an online directory listing has been created properly from the beginning, there is little overall maintenance that needs to be done in the future with the business listing. If the entire business listing profile is filled out properly, and all the rules of specific directories are followed, then you can likely leave it as is for a little while. The online business listing shouldn’t require a lot of micromanaging.
That’s not to say though, that an online directory listing will never need to be managed. When information within an online business listing is out of date and incorrect, it can backfire on the business itself. The online business listing’s ranking within the online local directory might fall, and the ranking of the business’ website may also fall in the major search engine result pages such as Google Search or Google Maps.
Because of this, it’s important to make sure your online business listings are updated any time there is a major change in your business. If the business moves, gets a new phone number, or changes its website’s domain address, it’s crucial that the business listings are changed to reflect that right away.
Even when major changes haven’t been made within the business, you should still review your business listings every four to six months. The information should be checked to ensure accuracy and reviews should be read to ensure you haven’t missed any. At this time, you can also update the business listing with new photos, videos, or posts.
The time spent every several months to review and update your business listing shouldn’t be very long. Without verification processes and registration forms to fill out, it will take just a fraction of the time it did to create the business listing. And it will certainly be much less time than what is spent on other types of marketing campaigns.
DSI Marketing Solutions offers done for you Online Directory Services, where we take the burden of you and your staff in trying to claim and verify the hundreds of business listings that can help your Google rankings. Claiming and optimizing online directories are vital for your local business. Get your free directory listing report today.
For local businesses, maintaining consistent business information across the web is critical for both search engines and users. With DSI Marketing Service's Listing Manager service, you can instantly generate structured listings across nearly one hundred of the web’s best citation sources. Once set up, you’ll be able to request edits to your business information that automatically gets pushed out to all the business listings which are your businesses citation sources, ensuring that their critical information remains consistent across the web.
Our local SEO services enables you to increase organic search engine results by creating and correcting listings in local business directories. No one but DSI Marketing Solutions cares enough to hand submit your business information to each and every directory — no shortcuts, no data feeds, no software submissions. We use Search Engine Optimization techniques to help the listings we submit to rank better. We optimize everything: your photos, your video, your business listings, we can even create a blog that is optimized.
