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If you’re like most business owners, the chances are good that you have worked hard to build a good online reputation for your company. And now that you have that good online reputation, you’ll do anything to protect it. One of the best ways to continue to build a positive online reputation is by creating and managing your business listings in online directories. Many people don’t talk about a brand’s online reputation when they are referring to online directories, but the two are closely linked and having one, can help you build the other.
Firstly, if you don’t have a business listing in at least the top three directories, customers will look poorly upon your business for it. More customers are reaching out to online directories to find information about businesses and their online reputation, even if they don’t know the business. They simply type in a keyword such as your business name or your product, and they are delivered the top three results in Google. If the customer knows you’re in the community but don’t see your listing, it will frustrate them and they will see you as unprofessional. Worse if they see your listing but don't see any reviews then they don't know your online reputation.
If the customer doesn’t know about your business and does not see your online listing, they will never know your business exists. That can be worse than simply not having a listing.
Secondly, business listings help build your online reputation because in many online directories, customers can leave reviews for your business. The more reviews you have, good and bad, the more you can build your online reputation. Positive reviews will automatically do this, but you should still respond and thank the customer for their business. When negative reviews are posted, you can respond to these too, and ask how you can help make the situation better. Both new and existing customers will see that you’re a business owner that truly cares about your customers, and that will help boost your online reputation.
Many business owners create listings in online directories to simply improve their brand awareness. However, by doing so, those same owners can also continue building on their company’s online reputation.
DSI Marketing Solutions offers done for you Online Directory Services that help build your online reputation. We take the burden off you and your staff in trying to acquire 5 star reviews to build a positive online reputation. We verify the hundreds of local directories that can help your Google rankings. Claiming and optimizing online directories are vital for your local business. Get your free directory listing report today and find out your online reputation.
For local businesses, maintaining consistent business information across online directories is critical for both search engines and users. With DSI Marketing Service's Listing Manager service, you can instantly generate structured listings across nearly one hundred of the web’s best citation sources. Once set up, you’ll be able to request edits to your business information that automatically gets pushed out to all citation sources, ensuring that their critical information remains consistent across the web.
Our local SEO services enables you to increase organic search engine results by creating and correcting listings in local online directories. No one but DSI Marketing Solutions cares enough to hand submit your business information to each and every directory — no shortcuts, no data feeds, no software submissions. We use reviews to build a better online reputation which helps the listings we optimize to rank better. We optimize everything when we optimize online directories for local businesses: Your photos, your videos, your business listings, we can even create a blog that is optimized.
