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When you invest your business’ money into advertising, you want to know that it’s going to work. While some campaigns may cost more than others, it still sometimes makes sense to run them because they deliver a high return on investment. Although you may spend hundreds of dollars on a campaign, you’re hoping to make thousands from the new customers it brings in. When considering the best returns on investment in the marketing world, online directories cannot be overlooked.
First consider that many online directories are free. Google My Business, one of the leading online directories, is completely free. Plus, most business owners are advised to have a listing in this directory, even if they have no other listings. This means that any lead you capture, and any visitor that’s converted into a customer through Google My Business has a 100 percent return on investment. This is also true with Bing Places for Business, YellowPages.com, and many other large directories that are entirely free to use.
Online Directories: Free or Paid
It is true that not all online directories are free. Some have small monthly fees, while others can become quite costly. Other online directories, such as Foursquare, have a small one-time fee after which, it is free for the business owner to create and maintain their business listing.
Even these fees though, are very small when compared to the amount of revenue it will bring into your business. Most consumers visit, or at least contact, a business after finding them in an online directory. And online directories are used a lot. Fifty percent of all Google searches are for a local business.
Putting a portion of the company’s budget towards different marketing efforts is something that can’t be avoided. With online directories though, it may just be possible. So many of the online directories offer some sort of additional marketing opportunities. But the best of the online directories that will drive the most traffic is Google Maps and with Google Maps you can use Google Express AdWords. This will drive more local traffic to your business increasing your sales.
DSI Marketing Solutions offers done for you Business Online Directories, where we take the burden of you and your staff in trying to claim and verify the hundreds of local directories that can help your Google rankings. Claiming and optimizing online directories are vital for your local business. Get your free directory listing report today.
For local businesses, maintaining consistent business information across online directories is critical for both search engines and users. With DSI Marketing Directory Listings Manager service, you can instantly generate structured listings across nearly one hundred of the web’s best citation sources. Once set up, you’ll be able to request edits to your business information that automatically gets pushed out to all citation sources, ensuring that their critical information remains consistent across the web.
Our local SEO services enables you to increase organic search engine results by creating and correcting listings in local online directories. No one but DSI Marketing Solutions cares enough to hand submit your business information to each and every directory — no shortcuts, no data feeds, no software submissions. We use Search Engine Optimization techniques to help the directory listings we submit to rank better. We optimize everything when we optimize online directory listings for local businesses: Your photos, your videos, your business listings, we can even create a blog that is optimized.
