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DSI Marketing Solutions Group

5 Blog Post Ideas to Help You Start Your Small Business Blog This Week

Starting a blog for your small business can feel like an impossible hill to climb. After all, you're not in business to write blog posts; you're in the business of serving your customers. However, blogging is one of the best ways to connect with potential and current customers, and it can help you achieve your business goals. Plus blogging is one of the best ways to increase your SEO or Search Engine Optimization. Here are five blog post ideas to make starting your business blog less of a chore and get your blog launched this week! If you're not sure what to write about, start with a list of frequently asked questions. Customers are always asking questions, and addressing them in a blog post can be helpful for both current and potential customers. You can also use this as an opportunity to show off your expertise in your industry!Another great option is to write a blog post that showcases a customer testimonial. Customer testimonials are powerful because they show that others have had success with your product or service. This can help build trust with potential customers who may be on the fence about working with you.You can also use your blog to share company news, such as new products or services, expansion plans, or even employee spotlights. This is a great way to keep customers up-to-date on what's going on with your business, and it can also help humanize your brand.If you're looking for something a little more creative, try writing a blog post that tells a story. This could be a behind-the-scenes look at your business, an origin story, or even just a fun customer story. Whatever you choose, make sure it's interesting and engaging!Finally, consider using your blog to showcase some of your company's best work. This could be a portfolio of projects you've completed or even just photos and videos of happy customers using your product or service. This is a great way to show off what you do and attract new customers who are looking for someone just like you.Starting a business blog can seem daunting, but it doesn't have to be! By using these five ideas, you can get your small business blog up and running this week. And once you get started, you'll find that it's not nearly as difficult (or time-consuming) as you thought it would be. So what are you waiting for? Get writing!Ready to get some professional help on your copywriting? We can help! From blog setup, to complete management and copywriting, as us about our first-time customer discount!

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How to Create a Sales Funnel

Even if you’re not aware of it, your local business has a sales funnel. A sales funnel is the process a customer goes through from the time they hear about your company to the time they actually purchase from your company. And, while your business may already have one, you’ll gain a lot more in profits if you know how to effectively utilize it and control it. So, how do you do that and create a sales funnel that will get you more customers and more profits?Firstly, a sales funnel starts with great website optimization. Websites have become the backbone of businesses, even if you’re a local business with customers that are right in the same neighborhood. So, in order to get more customers, you have to have a great website. It really is that simple.One of the reasons you need a great website is because this is where much of your sales funnel will begin. On your website, you can then place a lead generation form, which will help you get even more customers. This form will offer potential customers something of value in exchange for their contact information. The most important of this information is the customer’s email address and their mobile number.Once you have that, you can then promote different offers and promotions knowing they are open to it because they have already given you your information. That is the third part of the sales funnel, which is automating future communications with the customer. If you can do that, you can then nurture the customer by giving them even more helpful information and reminding them that you can help them with whatever need they have. After the customer has heard from you several times, they are then more likely to use your business when they need your product or your service. Once they have done that and made the purchase, they have gone through all elements of the sales funnel, and you know that you have an effective funnel. Even though you may not think your business has a sales funnel, it does. After you learn how to use it effectively, you’ll be amazed at how much it helps your business.Lastly, you should make a clear and irresistible offer. These are lead magnets and can be greatly effective in driving new business. Place the offer in an obvious spot on the site or as a pop-up, and refer to it in your calls to action. Want to see the ultimate Sales Funnel?  The Profit Bump Funnel take a buyer all the way through the sales process from Opting in for the Lead Magnet, Buying the Trust Trigger, Buying the Core Offer and finally buying the Profit Bump Offer. An example of a Profit Bump of an Extended Warranty or being asked if you would like to Super Size your order at a Fast Food Restaurant. It's time to get serious about driving new business with your website! By creating your website to be a single-page funnel that is designed to convert, you can stop leaving revenue on the table and start converting website visitors into customers or clients.  Ready to get started? Call (619) 333-2594 today to see what we can do for you. You can download our free report on Websites  or visit our website at dsimsg.com to explore our proven solutions for your business.

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Is Your Website a Marketing Machine?

Your business, the neighbor down the street, the big chain store, and your grandma, all have websites. What do they have in common? They are real estate; internet real estate. So, what does that piece of internet real estate do for you? In some cases, not much. But let’s take a moment to help you see the bigger picture.Your website can be just taking up space on the internet, or it can be a small piece in a bigger, more effective picture. You don't need a large website to make it an effective marketing tool. A website should be just a part of your overall marketing funnel. Your Website as Part of a Marketing Funnel Think of your website as a step. A step in a process. Maybe your customer saw your ad, or received an email from you about one of your exceptional services and came to your website looking for more information. Your website should be a part of your marketing funnel. If your website isn't set up to sell that service right away, and your customer has to go around clicking for the information they are looking for, they are going to see too much information. They're going to get frustrated trying to find the information they are looking for, get distracted, click away, and you're going to lose that customer.You can almost think about selling individual service pages like you would a pop-up ad for anti-aging cream or the latest techie toy. Those pages sell, and so should yours! Design your pages to showcase your unique brand, to stand out from all the other noise (competition), and to have the customer take action. Whether it be to click, opt-in, or call to set an appointment, make sure your pages have highly optimized copy with a strong call-to-action on every page to make sure your customer takes the required action for the next buying action to happen. Setting Up Your Website to Sell There are many ways to create an extremely effective funnel involving your website. You could create new sales pages just for each service. You could use pop-ups or pop-unders that display special offers that drive them to your newly created sales page or to grab those all-important email addresses for retargeting. Whatever your goal, we can provide you with a solution for your business. Call XXXX today to see what we can do for you or visit our website at XXXX to explore our proven solutions. DSI Marketing Solutions offers complete website development services. Need Directory Optimization Services? We take the burden of you and your staff in trying to claim and verify the hundreds of business listings that can help your Google rankings. Claiming and optimizing online directories are vital for your local business. Having a great website that is connected to all of your new local directory listings will grow you business this year and beyond.For local businesses, maintaining consistent business information across the web is critical for both search engines and users. With DSI Marketing Service's Listing Manager service, you can instantly generate structured listings across nearly one hundred of the web’s best citation sources. Once set up, you’ll be able to request edits to your business information that automatically gets pushed out to all the business listings which are your businesses citation sources, ensuring that their critical information remains consistent across the web.Want a free display ad that you can use for your website across the advertising networks? Do you know the best colors to use for your display ads? What is the best call to actions terms to get more traffic to your website from your display ads? We have create a free report on how to create high converting ads. Having the right display ads will help your business grow. Display ads help brand businesses because good display ads put the right consistent message that builds a businesses brand. The more times a prospect sees your display ads the better chance they will remember you when they need you. Retargeting your website visitors and reminding them who you are is key to success, especially in times like these. Be the leader in your marketing place with remarketing campaigns.

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