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Even if you’re not aware of it, your local business has a sales funnel. A sales funnel is the process a customer goes through from the time they hear about your company to the time they actually purchase from your company. And, while your business may already have one, you’ll gain a lot more in profits if you know how to effectively utilize it and control it. So, how do you do that and create a sales funnel that will get you more customers and more profits?
Firstly, a sales funnel starts with great website optimization. Websites have become the backbone of businesses, even if you’re a local business with customers that are right in the same neighborhood. So, in order to get more customers, you have to have a great website. It really is that simple.
One of the reasons you need a great website is because this is where much of your sales funnel will begin. On your website, you can then place a lead generation form, which will help you get even more customers. This form will offer potential customers something of value in exchange for their contact information. The most important of this information is the customer’s email address and their mobile number.
Once you have that, you can then promote different offers and promotions knowing they are open to it because they have already given you your information. That is the third part of the sales funnel, which is automating future communications with the customer. If you can do that, you can then nurture the customer by giving them even more helpful information and reminding them that you can help them with whatever need they have.
After the customer has heard from you several times, they are then more likely to use your business when they need your product or your service. Once they have done that and made the purchase, they have gone through all elements of the sales funnel, and you know that you have an effective funnel.
Even though you may not think your business has a sales funnel, it does. After you learn how to use it effectively, you’ll be amazed at how much it helps your business.
Lastly, you should make a clear and irresistible offer. These are lead magnets and can be greatly effective in driving new business. Place the offer in an obvious spot on the site or as a pop-up, and refer to it in your calls to action.
Want to see the ultimate Sales Funnel? The Profit Bump Funnel take a buyer all the way through the sales process from Opting in for the Lead Magnet, Buying the Trust Trigger, Buying the Core Offer and finally buying the Profit Bump Offer. An example of a Profit Bump of an Extended Warranty or being asked if you would like to Super Size your order at a Fast Food Restaurant.
It's time to get serious about driving new business with your website! By creating your website to be a single-page funnel that is designed to convert, you can stop leaving revenue on the table and start converting website visitors into customers or clients.
Ready to get started? Call (619) 333-2594 today to see what we can do for you. You can download our free report on Websites or visit our website at dsimsg.com to explore our proven solutions for your business.
